This game is not approachable for the casual player. Quite some time ago I watched an hour + STDM YouTube video with Keith Johnson explaining the concepts. I tried to play a production game this weekend at the Nashville show. For me it was really rough getting into the flow of the game and understanding what was happening and what I needed to do. The LCD screen on the apron was never looked at by anyone I saw. You never think to look at it, and you will drain if you do. I doubt this will earn well for the long term unless they incorporate a casual mode. The game just tries too hard if that makes sense. Sometimes less is more.