There's apps for your phone that allow you to broadcast your location live, so people could see exactly where the truck was at any given time.

You might also include an inspection option for people, but that might be cross-purposes to just shipping.

Another service that I would welcome would be a home to terminal service. Right now, I need to drop off a game wrapped up on a pallet at the Forward Air terminal - if I could pay someone to take my game, palletize it and drop it off, I'd be a lot more open to selling across the country.