Quoted from Tonic67:JJP has a tough task right now. They likely received a lot of direct orders for this game. Of those, many are likely willing to pay the 12.5K now.
They also have distros that are/were taking reservations for it. Many understandably with unrefundable 1-2k deposits.
They will need to determine the inventory they have left after direct orders are covered and spread those among those distros..
Not a quick task I'm sure..
I don't think it would be too difficult to figure out if they planned intelligently beforehand. For example:
1) Allocate "x" to each distributor before announcement. Make it a small number to drive FOMO when distributors say "sold out".
2) Allocate "y" to the online store.
Let's say that covers 300 games or less. Now you know you have 200 left. Distribs contact with how many more they want, you divvy up from there.
If they just cowboyed it then yeah, they might have a mess, especially if they oversold.