Hence why I tend to buy less desirable models, or lower trim levels...

Example being, I bought a one step above "work truck" trim Silverado a few years ago, that was very desirable to me (Crew Cab, long bed, 4x4), but didn't have leather, the largest V8, no sunroof, top tier alloy wheels, nav, etc. I was able to aggressively negotiate on it because it sat on the lot for a while, and most people are looking for loaded out Denalis/King Ranches/Rough Countries/Platinums/etc...

Jeeps have exploded stupidly in price as they have become the preferred chariot of the well-heeled suburban soccer mom, and everyone knows it. (A far cry from the traditional buyer who wanted utilitarian, rugged performance in all terrain and weather). It seems the majority now are loaded out "mall-crawlers".

It saddens me to think about how many clueless people have been ripped off buying a lesser trimmed version that some unscrupulous dealer/person slapped a "Rubicon" sticker on. For some, it's all about the status of a sticker...

If you really want a shocker, price out a new 4-Runner. $60k is about average now. I'm not sure there really is anything left that I would consider "affordable" to most that is: truly off-road capable, can tow a trailer, can fit the whole family, and can be daily driven.