Quoted from sturner:I don't get this. If someone is a newb, I wouldn't encourage them to provide an interest free loan to a new company and wait years for a pinball machine.
Its called crowdsourcing and its the new way to fund projects when banks aren't exactly as keen as they used to be about lending money. Without it innovation could very well dry up and along with it a lot of very slick products will never find a way to reality out of someone's head. Its a great way of securing funds and also gauging interest in a product by targeting the same group who may be interested in said product to provide the funding. ie the more funding you get, the more demand there is likely going to be for your product.