Quoted from Rarehero:
Again, personal biases aside - Superhero/comic book based movies have proven themselves to appeal to all ages/genders/nationalities...it's just a fact. Therefore it's a safe assumption that a pinball machine based on something that appeals to "everyone" has a bigger chance of success than something like Mustang which doesn't.
Also good design/code/sound/art/toys.
Well, thats a pretty broad claim....
I disagree that men and women are equally enamored with Superheros/comics books.... They CERTAINLY do not see the movies proportionally..... so, I'm not sure of your FACTS, but I'm open to see them if you have something to share along those lines.
What's pretty clear is that women prefer to see other woman as strong lead characters.... not men- even if they are dressed in skintight costumes.
Case in point:
Women make up the majority of movie ticket buyers, but were a distinct minority of those that went to see movies like IronMan, Man of Steel, etc. However, they retook the majority to see movies like Catching Fire.
So maybe the solution is some female superheros not just damsels in distress...
I absolutely agree with your point that superheros/comics/etc have a WAY broader audience than Mustang.... even just among the male demographic.