Quoted from T3quila:
Makes sense but it's in direct contradiction to what a lot of people have been asking for:
Look at the Raza thing going on: for years people have been screaming about to get early access to be involved with the designing process and to give feedback in early stages.
They did exactly that, and look at the fallout. Nothing else has been talked about other than " why would you reveal a game at that stage".
I agree with the sentiment started above: damned if you do and damned if you don't. It is a shame that companies have to spend more time on marketing and PR than on actually working on the product. I don't think that is new, and it's pervasive through any industry these days.
On the flip side, it keeps companies more accountable as true f* ups are now easier revealed.
They exist to sell you a product. Part of salesmanship is doing the legwork of not just the production work for the game, but marketing production as well.
Without consumers, they don't exist. Without them, we don't play new pinball titles.
So yeah, they do need a dedicated person/department, to properly introduce, and sell what the feature set it for their new machine. They need to hype, give info, and do so in a professional, exciting, and accurate manner! Every business, even a local pizza shop or brewery, needs to do this effectively not just to survive, but grow.
Competency, yet alone excellence, is never a bad thing.