I don't have a dog in this fight, nor am I familiar with the business practices of this particular company. I understand the mentality of the consumer. I own and operate a business that relies on e-commerce sales 100%. Dealing with customers and suppliers everyday is part of the business and customer trust should be the 100% main priority. Without that, speculation and rumors would spread like wildfire.
That's not to say that these companies aren't thinking at that level, but actions have to follow up the thought process. We don't let the customers go anymore than 24 hours without communication on a pre-launch product, especially if they're paid in full already. No news to report or further developments is an easy message to convey. I can't imagine not keeping open lines of communication daily when dealing with a product that's thousands of dollars.