The reality is original games can sell. But it's a lot more work now.
Back in the day it was different. You had distributors and operators as the market. There were contracts. You came out with a new game, boom, you sold 3,000 of them because people took your new game. They were routed. Some bombed and created issues (Popeye, Circus Voltaire for examples) but generally speaking if you did a game about white water rafting you didn't have to worry about how many rafting enthusiasts were going to put the game in their house.
Now you have build demand with not just by working with a relatively small client base of industry buyers, but with the general public.
And for better or for worse a license sells a game. No one here knows what Alien will really play like yet. I can't wait to play it myself, I've only seen 3D animated demos or the same white wood video we showed at Expo that everyone their saw.
But we're excited still, because it's Alien. Full Throttle doesn't have that built in nostalgic awe.
I contend that it's totally possible to sell an original theme. But you've got to do the legwork and climbing that a license does for you to create awareness and excitement.
What would be really cool to see is if Alien buyers decide to try Full Throttle as a kit. I really want that idea to take off. It's so easy to change, I wouldn't care about swapping out my Alien LE. Why not? Even if I'm not rushing and going carefully it's a 10 minute job, we saw it done in 3 minutes flat.
Maybe Alien will be a trojan horse to give Full Throttle more of a chance. All we gotta do is make Alien great first!