Quoted from ronaldvg:
Exactly. And exactly that is why they should NOT ask for a non-refundable deposit. They should be able to sell the game anyway and they should have build up some kind of buffer by now.
Instead they themselves keep behaving like a start-up hence the same risk for the customer.
we can agree to disagree. I think it is completely fair for a small pinball company to ask for firm commitments from their customer base in order to allow them confidence on how many parts to order and games to build. Spooky is not taking a deposit in order to get start-up funds. They take a deposit to ensure the customer is committed to the purchase prior to them producing the game.
Without doing this, they could have 150 people say they want the next game and then have 50 bail due to the game not being flippable for a quick profit (remember, there are lots of speculators in the hobby). That does not work for a small company that is manufacturing technical commercial machines to customer specifications (remember that these are built to order with customer selected options). I especially liek the Spooky model of WAIT till you know you for sure want the game, then only pay 1k deposit to show your commitment, order all the options as you wish, and only pay the remainder when your game is ready. Given the unlimited release of TnA it means no rush to order and everyone should have ample time to decide they want one before committing to buy with the 1k deposit.
Worth mention that I am pretty sure the deposit is secure with them as they are not going to evaporate or leave. If a tornado takes out the shop then they have insurance.