I'll go with Iron Maiden.
art: I like the Alice Cooper cabinet and backglass much more, but I find the playfield for Maiden more pro looking and it integrates a lot of themes within the actual pinball layout (look at the Eddie in the padding room between the pops!), and it's actually about the band in the title. In the meanwhile, Alice's one looks more like a poster than a playfield to me, the castle is very cool thought. Overall, I like Maiden's better.
layout: let's just say Iron Maiden is the winner here.
sound: I'll put aside the music as there's a lot of personal taste here, but from the little gameplay I saw from Alice Cooper, it sounds like Iron Maiden takes the cake here with 2 voices full of energy doing the call outs and awesome sound effects.
gameplay: I really need to see more Alice, but from the Iron Maiden stream I saw today... man, that game is fast and fun! Alice seems like an orbit that you can chain with another orbit, and despair. I really need to see more Alice's gameplay to be sure, but from the layout and what I saw I reckon I'm not that hopeful.