Quoted from vid1900:
Kiss has a instantly recognized branding that lends itself to pinball. They are a living comic book. They merchandise themselves on everything from Lava Lamps to Coffins.
What would a Bad Company, Foghat, Oasis, Foreigner or Coldplay, pinball machine look like? Great bands, but what do the members look like? What are their names? You would probably have to look it up.
Kiss, Alice Cooper, Iron Maiden (think Eddie), Elvis, The Misfits...all bands that would work great in a pinball theme appealing to 50 year old males.
Maiden is liked by all ages