Hard to say if the marketing really even mattered here.. Afaict, they sold out all of the LE models before anyone even glimpsed them. And based on all the postings from folks saying they are ordering this pin, sounds like a winner here. Even more of a winner for Stern if you figure how much money they would of needed to spend to hire folks to promote this in a spectacular way. Based on what I know of Stern (which is just from comments in pinside) seems like recently they have opted to use their money to hire new technical talent. Which should lead to better products. Vs swanky expensive marketing which is probably not needed, as they have free advertising on any of the pin forums. Any marketing message from them, even baseless rumors, will generate a ton of discussion here, maybe just as much as a perfect marketing message..