Stern is leaning towards how things use to be. When arcades were the big thing. All pinball companies would design, build, and ship a completely working game to the operators/arcades for use. The games would make money for the operators and then that would go on until the next game would release. Out with the old or broken and in with the new and working. Stern may not want the collector market because they don't want to have to deal with making parts and fixing issues years down the road (possibly even days and months). Now that arcades are dead, but barcades are on the rise we have a new marketing plan..."Get those casual players that are a little drunk to play our games and they won't know that the code isn't finished." Which brings me to my next point.
Looks like Stern is turning into video game developers. How so? In the form of releasing a product that they KNOW isn't finished, but want to make the money now and fix/patch the issues later....with an update. If you want Stern to change for the better. STOP BUYING THEIR SHIT! Don't preorder either. Not until you know it works, fully. If a company keeps making profits even when the customers are complaining, why change? I promise you, the moment they nose dive on profits you will see a change. Hopefully for the better.