Quoted from mcclad:If the movie does not have mainstream appeal, the target audience needs to be,
1. A big fan
2. Into pinball
3. Able and willing to buy a $8500 luxury item about a cult movie.
or:
1a. a bowling fan
2a. interested in pinball
3a. able and willing to play it on location
Apparently bowling has a huge following. Pinball used to be found at bowling alleys and this may just be the game to get back in there. If it earns well, it doesn't matter what it costs. So while the idea for this game came from a niche group of pinball enthusiasts, that doesn't mean they are the core target audience, right? If DP gets their marketing to bowling alleys and bowling fans right, they may have a winner and we all get to play them on location