Unfortunately, until someone else can offer an full featured game at 5000, then we are not going to see real competition. They also need to make them at a reaosnable pace.
EVERYONE else is still going after collector market.
I think we are at the start of some big things and it is more a multiple blows sort of situation that may cause Stern to ramp up quality and bring down prices.
I know if I were Stern, I would be killing the competition right now by selling full featured PRO models with better quality (they dont want to put out shit, but it is obvious that bean counting hurt them with some recent titles) and lower the price to 4500. It is obvious they can sell for that and after the slow price inflation the past few years it is the perfect way to control perception.
Current other players:
Spooky >> the boutique market but does not appear they ever want to grow to a beyond 1000 game per title run. They are a hit to Stern but a different market focus. Still hurt them and cause reaction, but not much due to scale.
Heighway >> obviously delivering on scale is their current hurdle. If they get to 100 games a month then they are a big deal and major player. They seem to be addressing things and planning big. If we see them with blockbusters like Aliens and a reasonable pace of production, then they will cause motion.
American Pinball >> too soo to be known entity, but thus far have proven the ability to make stuff happen quickly. It will be a while till we see what really comes of Houdini and their ability to make quality and scalability to many machines. That said, given the background they are a major player but impact is a few years out.
Homepin >> obviously also taking the Heighway approach of building for the long term and future. When they really get moving they will be a force and could also provide a pricepoint in the PRO market or better to force market.
JJP >> still marketing to the collector and pushing forward the full featured games which is great. I hope they have a blockbuster title around the bend to really get them to the next level. Again another major player, but not making impacts due to price/ market they are looking for. WOuld love to see a full featured game at JJP level for 6500 or under. I think then they start taking market. People can do the mental gymnastics to gor from a 5100 Stern PRO to a full featured JJP at 6500 pretty easily (similar to what people are doing already for Alien/ heighway)
Interesting times and let's be honest... without GB being a great selling theme things would have likely needed change quicker. Stern should be thanking their choices on that one as it likely saved them at the perfect time.
Most choices I have ever seen and possibly the most options to buy new games ever?